JUICE BOX | direct works with winery business owners and organizations to develop the plans and programs necessary for business excellence. Our aim is to help owners maximize resources and assets for Total Asset Performance. To do so in today’s crowded marketplace takes passion, courage and a willingness to embrace growth and change. Each winery is unique, each project specific; we develop solutions collaboratively with clients to ensure the organization is empowered with the confidence, knowledge and resources necessary to move seamlessly into implementation and growth.
JUICE BOX | direct works with both new-to-market and established winery brands of all sizes to engage consumers through innovative, customer-focused and experience-based, in-market and on-site programs. We offer full service and project-based consulting across a variety of areas, with specific emphasis on strategic business & brand development and Direct-to-Consumer channel implementations. Learn more about our Solutions & Services.
At JUICE BOX, we aim to be leaders in our field and to empower our clients to leadership in theirs.
We are creative, entrepreneurial and dedicated to the pursuit of excellence in all that we do. Our passion drives us forward and energizes every interaction and opportunity.
We embrace change and seek opportunities for growth and innovation. We are willing and able to take risks. We are patient and understanding as we assist others through change.
We believe in being fair, honest and building trust. Without trust, we cannot build relationships – which are the cornerstone in everything we do.
We are committed to open & honest communication at all times. We encourage directness and diversity of ideas in order for organizations and ideas to thrive.
Our desire for knowledge and self-improvement is constant. We are both the teacher and the student, never settling and seeking growth on behalf of our colleagues, our clients, our industry.
We believe collaboration and communication are essential in the organizational pursuit of a common purpose. We respect, recognize and are receptive to new ideas and the creation of an inclusive community.
Kristi is highly skilled and knowledgeable in all facets of the wine industry. She has a very strong strategic and financial understanding.
We engaged JUICE BOX to develop a brand strategy, creative assets and marketing plan to support the launch of Madrone Vineyards Estate. Their team was creative, professional, competent, hands-on and energetic. They truly brought our brand to life - I couldn't recommend them more!
We have worked with Kristi since 2012, outsourcing our National and DTC marketing needs. She came highly recommended and has lived up to every aspect of her promise and our needs. Without hesitation, I highly recommend Juice Box Direct to any size winery for their National and DTC marketing needs.