Branding Archives - Juice Box Direct
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Time to Clean Your (Brand) House, Part 3

The last couple of weeks we looked at the basic elements to building and successfully managing a brand. We reviewed the foundational 7 endeavors, which are recapped as: Know your POSITION: who you are, for whom, and why customers should engage with you Know your COMPETITION: who...

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Time to Clean Your (Brand) House?

 To successfully build a strong, engaging and lasting brand, there are several things your brand must first "KNOW" about itself.  They are the building blocks upon which you will best build and manage a successful business, and they apply regardless of whether you’re selling a...

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