The last couple of weeks we looked at the basic elements to building and successfully managing a brand. We reviewed the foundational 7 endeavors, which are recapped as: Know your POSITION: who you are, for whom, and why customers should engage with you Know your COMPETITION: who...
Continue ReadingLast week, in “Time to Clean Your (Brand) House”, we defined 4 critical things that you need to truly “know” to successfully build a strong, engaging and lasting brand. If you’ve taken a look at your brand – and evaluated your position with those first...
Continue ReadingIn a recent WISE Academy class, we had an opportunity to discuss the distinctions between knowledge and skill, and the importance of mastering both to truly excel in a specific profession. The point of the discussion was to identify the distinction between both, and talk...
Continue ReadingTo successfully build a strong, engaging and lasting brand, there are several things your brand must first "KNOW" about itself. They are the building blocks upon which you will best build and manage a successful business, and they apply regardless of whether you’re selling a...
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