According to a recent study by the CMO Council, 54% of loyalty & rewards program members are thinking of leaving their programs or even defecting from those brands altogether due to the barrage of irrelevant messages, low value rewards, and impersonal engagements they received from...
Continue ReadingEmail is an effective means of communication with your customers, and one that – when managed appropriately – can help bring cost efficient and effective results. But there’s one element we don’t generally spend a lot of time on – and that’s the Subject Line. The...
Continue ReadingThe last couple of weeks we looked at the basic elements to building and successfully managing a brand. We reviewed the foundational 7 endeavors, which are recapped as: Know your POSITION: who you are, for whom, and why customers should engage with you Know your COMPETITION: who...
Continue ReadingLast week, in “Time to Clean Your (Brand) House”, we defined 4 critical things that you need to truly “know” to successfully build a strong, engaging and lasting brand. If you’ve taken a look at your brand – and evaluated your position with those first...
Continue ReadingIn a recent WISE Academy class, we had an opportunity to discuss the distinctions between knowledge and skill, and the importance of mastering both to truly excel in a specific profession. The point of the discussion was to identify the distinction between both, and talk...
Continue ReadingTo successfully build a strong, engaging and lasting brand, there are several things your brand must first "KNOW" about itself. They are the building blocks upon which you will best build and manage a successful business, and they apply regardless of whether you’re selling a...
Continue ReadingThe concept of CRM – customer relationship management – is one that tends to get a lot of overuse in conversation… but underuse in actual execution. In our industry, wineries and wine retailers are now beginning to focus more and more on selling direct to...
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