We're not the people you see in these photos.
No, as much as we'd like to be hip and young and sitting around with friends sharing a glass of wine... that's not us. Ok, maybe we DO sit around with friends and share a glass of wine every now and then, but typically you'll find us working. Hard. And for long hours. Because we WANT to. And because we enjoy what we do.
We bring deep knowledge and experience from both the wine industry itself, as well as technology, consumer packaged goods, retail and direct marketing endeavors. We have entrepreneurial spirits, are driven by the opportunity to bring innovation and fresh ideas to an industry which is embracing new technologies and looking for new ways to gain access to the U.S. wine consumer.
Juice Box | direct is an agency of one or many... depending upon your business needs. We have a very rich pool of resources to tap - and strong relationships with many of the direct-to-consumer service providers in the industry. We listen to your business objectives and build the right team for your project or management needs.
We bring deep knowledge and experience from both the wine industry itself, as well as technology, consumer packaged goods, retail and direct marketing endeavors. We have entrepreneurial spirits, are driven by the opportunity to bring innovation and fresh ideas to an industry which is embracing new technologies and looking for new ways to gain access to the U.S. wine consumer.
Juice Box | direct is an agency of one or many... depending upon your business needs. We have a very rich pool of resources to tap - and strong relationships with many of the direct-to-consumer service providers in the industry. We listen to your business objectives and build the right team for your project or management needs.
Ok. Here's who we really are.
Kristi Taaffe
Managing Director
Kristi specializes in helping build and grow lifestyle brands through direct engagements with their end users. She has deep experience in building online marketplaces - providing robust revenue streams and developing innovative new ways to engage consumers in lifestyle interests and brands. In her most recent role as VP, Marketing for Inertia Beverage Group (IBG), she lead the Corporate and Product Marketing strategies for the wine industry's leading direct-to-market service provider, assisting over 350 wineries in building their brands and gaining access to their desired markets..
Prior to IBG, she oversaw the Consumer Relationship Marketing division at Foster's Wine Estates, where she led direct sales and marketing for nine Foster’s brands, including Beringer Vineyards, Chateau St. Jean, Stags' Leap Winery, Etude Wines, and Souverain, among others.
Kristi's experience in the Wine Industry goes back to the late 90's, where she was responsible for the marketing efforts for Virtual Vineyards, and its re-brand initiatives around a new name - wine.com. She has led marketing for several leading lifestyle and luxury brands, driving the direct-to-consumer strategies for early eCommerce players like Preview Travel (now Travelocity), and multi-channel retailers like Smith & Hawken, where she helped modernize their brand and accelerate their DTC sales, preparing the company for its subsequent purchase by Scotts-MiracleGro.
Kristi is a WISE Academy instructor, and content contributor. She lives in Marin County with her husband and two children.
Twitter: @ktaaffe
LinkedIn: Kristi Taaffe
Managing Director
Kristi specializes in helping build and grow lifestyle brands through direct engagements with their end users. She has deep experience in building online marketplaces - providing robust revenue streams and developing innovative new ways to engage consumers in lifestyle interests and brands. In her most recent role as VP, Marketing for Inertia Beverage Group (IBG), she lead the Corporate and Product Marketing strategies for the wine industry's leading direct-to-market service provider, assisting over 350 wineries in building their brands and gaining access to their desired markets..
Prior to IBG, she oversaw the Consumer Relationship Marketing division at Foster's Wine Estates, where she led direct sales and marketing for nine Foster’s brands, including Beringer Vineyards, Chateau St. Jean, Stags' Leap Winery, Etude Wines, and Souverain, among others.
Kristi's experience in the Wine Industry goes back to the late 90's, where she was responsible for the marketing efforts for Virtual Vineyards, and its re-brand initiatives around a new name - wine.com. She has led marketing for several leading lifestyle and luxury brands, driving the direct-to-consumer strategies for early eCommerce players like Preview Travel (now Travelocity), and multi-channel retailers like Smith & Hawken, where she helped modernize their brand and accelerate their DTC sales, preparing the company for its subsequent purchase by Scotts-MiracleGro.
Kristi is a WISE Academy instructor, and content contributor. She lives in Marin County with her husband and two children.
Twitter: @ktaaffe
LinkedIn: Kristi Taaffe
Become a Juice Box Partner!
We believe in maintaining a strong network of partners to help provide our clients with their specific - and often unique - needs. If you're interested in becoming a Juice Box partner, let us know!
Contact Us
Email: yep@juiceboxdirect.com | Phone: 415.385.1662 | Facebook: JuiceBoxDirect | Twitter: JuiceBoxDirect
