Direct-to-consumer solutions to fit your brand, your business, and your customer.

Our services are designed to help wineries and wine retailers explore direct opportunities, manage & sustain business growth and maximize revenue.

• Expertise | Marketing research, customer segmentation, sales & marketing strategy and resourcing planning services. We apply best practices-based methodologies that are wine industry-based, experience-based and direct marketing-based; all proven to produce best results - regardless of budget size.
  
• Network | We bring a deep understanding and network of DTC vendors servicing the direct wine market. JBd will recommend the best solutions for your business, negotiate and procure contracts, as well as engage and integrate those solutions into your business.
• Innovation | We know technology and social media marketing. We work with today's smartest technology providers, delivering new media solutions to help brands break through the clutter and engage consumers through the channels they prefer. All with an eye to time, cost and resource efficiencies.
• Collaboration | We understand that every client, every brand, every business and every customer is unique. We listen to our clients and define solutions that fit.

Services designed to enhance your direct sales channel

• Define new consumer and market segments to enable long term business expansion
• Gain customer intelligence for greater brand engagement and increased sales opportunities
• Inform product development, pricing strategies, and promotional executions
• Evaluate the cost|benefits of opening new direct shipping markets
• Optimize your channel mix and grow direct sales

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• Drive brand engagement and loyalty through wine club and brand ambassador programs
• Increase tasting room traffic and build effective hospitality programs
• Increase sales by leveraging best practices in direct-to-consumer marketing
• Increase eCommerce conversion rates with effective promotional and merchandising efforts
• Optimize on- and off-premise promotions to capture consumer information and build loyal customers

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• Resource evaluation & planning, to define which DTC providers are best suited to your unique business needs.
• Action plans designed to help most effectively meet your business and brand goals, including staffing, technology and operational structures to best meet your business, budget and brand needs.
• Implementation of programs: RFP development and submission, vendor solicitation and selection, contract negotiation and systems integration.

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• Sales and marketing plan execution & measurement
  
• Event planning & execution
• Social media execution & management
  
• Public relations
  
• Copywriting services
• Email marketing;  copywriting, execution & measurement
  
• Online marketing; SEO, SEM, advertising, affiliate program marketing, 3rd party marketing agent partnerships
• Website development and management
• And more...

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Contact Us