Here's what we're reading these days.
We've organized the digital content that we're reading to help provide our clients and fans with a resource for the latest and most informative news, opinions, research and musings out there.
Headlines of interest
6 Ways to Measure Your Social Media Results
Social Media Examiner | October 19, 2011
How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance. Read more.
Social Media Examiner | October 19, 2011
How much time are you spending on social media? Can you tell if it’s helping sales? Wouldn’t it be nice to have a framework for measuring the impact of your social media efforts? That’s where Susan Etlinger’s new research for the Altimeter Group comes into play. Susan did qualitative research with 60 social media marketers and vendors to understand how businesses currently measure their social media performance. Read more.
How to launch a website redesign without hurting search rankings and traffic
Marketing Sherpa | September 1, 2011
Search optimization requires a steady, ongoing investment. When you want to change your website, you must take steps to avoid hurting your search rankings. Otherwise, your redesign could set you back months. Read more.
Marketing Sherpa | September 1, 2011
Search optimization requires a steady, ongoing investment. When you want to change your website, you must take steps to avoid hurting your search rankings. Otherwise, your redesign could set you back months. Read more.
What E-Tailers Can Learn From Amazon.com
Retail Touchpoints | August 12, 2011
Social media has an increasingly critical role in e-Commerce as word-of-mouth and peer sharing help retailers extend brand outreach and increase sales. According to the 2011 Social Shopping Study, recently released by PowerReviews and the e-tailing group, shoppers spend 75% of their time online conducting research. This presents an opportunity for retailers to provide in-depth, relevant information that will cater to customer needs and preferences, and increase conversions. Read more.
Retail Touchpoints | August 12, 2011
Social media has an increasingly critical role in e-Commerce as word-of-mouth and peer sharing help retailers extend brand outreach and increase sales. According to the 2011 Social Shopping Study, recently released by PowerReviews and the e-tailing group, shoppers spend 75% of their time online conducting research. This presents an opportunity for retailers to provide in-depth, relevant information that will cater to customer needs and preferences, and increase conversions. Read more.
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