To succeed, every winery needs a clear brand vision and a means to establish differentiation in today’s competitive marketplace. A Strategic Plan is developed as the foundation for long term, sustainable business growth towards that vision. It prioritizes organizational and operational resources, aligns expectations and establishes the filter through which all decisions can be made on your path forward. Our approach to developing a strategic plan is collaborative, comprehensive and engaging. It ensures alignment across all aspects of the organization and establishes milestones and goals which allow the plan to flex as circumstances evolve. Our Strategic Roadmap ensures a seamless transition into execution, ensuring functional-level teams are working together towards established goals with planned actions and measures to achieve them.
Strategic planning projects run 1-3 months, depending upon the size and scope of your winery business. Contact us for more information.
For both new-to-market brands and established brands, our proprietary brand strategy process allows us to bring to life the best expression of your brand vision. Together, we define a clear purpose for your brand to inspire the organization, ensure its fit within the larger business portfolio, align strong positioning for the desired target market, and establish compelling brand attributes to bring the brand to life. Once established, our Brand Blueprint guides the development of every brand expression and interaction point with customers, while our Brand Roadmap prioritizes initiatives and allocates resources to quickly activate your brand strategy.
Brand strategy projects run 1-3 months, including new brand development or brand re-visioning. We also offer 1-2 week brand review & refinement services, to quickly understand and realign your brand focus. Brand identity and collateral asset development services are available to truly bring your brand to life. Contact us for more information.
Whether you are building a DTC channel or ready to take your DTC sales to the next level, our expertise in DTC channel sales and experience design is unrivaled. For hospitality-based brands we elevate your environment to fully express your brand and design a guest experience journey which optimizes brand engagement, service opportunities and sales. For virtual brands, in-market and off-site brand engagement programs are key to developing your customer list and building repeat customers. Together we build programs for greater operational efficiencies, improved sales conversions, reduced customer attrition rates & long term brand loyalty.
DTC channel solutions range from long term strategy development to near term enhancements to wine club, ecommerce or hospitality programs. We provide full-service DTC operations, sales & marketing solutions, or project-based support as desired. DTC projects vary based on client objectives. Contact us for more information.
To fully express your brand and business vision, we develop a Creative Roadmap which translates business objectives and ROI expectations into a three dimensional, functional representation of the brands’ on site expression. The Roadmap takes its cues from the direct-to-consumer strategy, programming, hospitality and service guidelines and operational standards. In developing the Roadmap, we thoroughly explore the physical design of the space, in order to leverage all physical and brand assets, identifying customer interaction touch points, sales conversion opportunities and operational efficiencies for service throughout the customer journey.
Experience design projects run 1-6 months, depending upon client needs and current position. For many clients, we engage with 3rd parties (architects, designers) to fully execute your desired site & environment plan, ensuring the intended sales conversions and guest experience opportunities are maximized. We also offer procurement services for your environment and merchandising needs. Contact us for more information.
We identify untapped assets and hidden revenue opportunities for many of our clients. For some, the assets are best leveraged internally for greater sales, operational efficiency or brand innovation. For others, untapped assets can be outsourced for new revenue streams. We have a strong network of partners, clients and solutions-providers who we bring together in our proprietary TAP program to ensure no assets are left unused.
TAP Program services vary by project and opportunity. Contact us for more information.
Expand volume, open new sales channels, find untapped revenue sources, improve sales conversion rates
Enhance pricing, improve sales & marketing conversions, realign pricing, reduce operational inefficiencies
Deepen brand connectivity, enhance guest experiences, reduce attrition, grow lifetime value
Streamline processes, leverage partners & service providers, align customer service capabilities, reduce redundancies
Build marketable databases, capture data points for segmentation, improve customer data capture rates
Build collaborative cultures, reduce role inefficiencies, fill gaps, create accountabiliity
We sell tea in Starbucks, but I think the experience is very different. I think coffee is something that is quick - it's transactional. I think tea is more Zen-like. It requires a different environment
Designing is a matter of concentration. You go deep into what you want to do. It's about research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted.
Gary’s broad range of expertise—from design and marketing to hospitality—was just what we needed to elevate our wine and food pairing program. Gary’s understanding of the consumer experience and his creative redesign of our dining room improved customer engagement and increased our ability to capture sales and build brand loyalty.
Gary has extensive business insight, is an accomplished problem solver and produces reliable results for his clients. He is detail-oriented without losing sight of the strategic objective, trustworthy with a professional work ethic second to none.
Gary has an amazing sense of design and the ability to take that creativity and integrate it into real life in a way that supports business needs and to maximize their success. Gary really understands how to create unique and powerful messaging and experiences and develop them within a master brand plan guideline.
One of the most valuable exercises carried out by Gary and his team was to execute a “Local” DNA exercise and a customer personal profile model with our entire staff to align brand vision across the organization.
Kristi is highly skilled and knowledgeable in all facets of the wine industry. She has a very strong strategic and financial understanding.