Here are just three creative strategies for building customer and contact lists that have been successful for other wineries without tasting rooms.
3. Contests: A number of wineries without tasting rooms have found that contests are a fantastic way to draw prospective customers to their website. The best contests should be easy to enter, but also give the entrants a feeling of participation or connect with the winery, winemaker or brand. One winery has used its back label as a canvas for the contest by inviting entrants to design their own 100-word back label on a specific subject. The winner had their entry published on the label when the wine was bottled! The contest was announced with a press release and an ad, and the winner was announced on the website and in a press release. They received hundreds of people visiting their site to participate, all providing their entry of back label copy along with their e-mail address. The winery grew their mailing list and customers were able to engage with the brand. Win-Win.
Prospecting and building your email contact list must be an ongoing project if increasing online sales is part of your marketing strategy. If you don’t have a tasting room, you’ll need to think creatively. The time and effort that goes into a very creative customer prospecting program will pay off in an enhanced email list, and ultimately increased sales.