Great post on Agile Marketing by Jonathon Colman from REI. In this 7 minute video, he discusses four key principles of Agile Marketing and how organizations can use them to deliver more value to their customers.
Agile Marketing is a term traditionally utilized in technology and by software developers, but here Jonathan succinctly tells us how those same principles used in technology to understand the customer and align development processes can be applied to make organization structure, integration across teams, product development and marketing efforts far more efficient.
Central to this concept of Agile Marketing is the customer; something wineries are learning first hand as they dive deeper into Direct to Consumer marketing and recognize the importance and necessity of understanding and managing this channel from a customer-centric place. But beyond just putting the customer first in messaging and marketing, wineries should also be looking at the way their organizations and departments are structured and how they can build more collaborative internal processes to ensure that the all employees and departments are working from the most efficient and focused place.
Enjoy~!
Agile Marketing is a term traditionally utilized in technology and by software developers, but here Jonathan succinctly tells us how those same principles used in technology to understand the customer and align development processes can be applied to make organization structure, integration across teams, product development and marketing efforts far more efficient.
Central to this concept of Agile Marketing is the customer; something wineries are learning first hand as they dive deeper into Direct to Consumer marketing and recognize the importance and necessity of understanding and managing this channel from a customer-centric place. But beyond just putting the customer first in messaging and marketing, wineries should also be looking at the way their organizations and departments are structured and how they can build more collaborative internal processes to ensure that the all employees and departments are working from the most efficient and focused place.
Enjoy~!




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